Disciple Up #136
Christian Publishing Is Dying & Why You Should Care
By Louie Marsh, 11-27-2019
Those became mega-bestsellers, but the big retailers also demanded bigger discounts from publishers, in turn undercutting prices at evangelical bookstores. The big stores also sold fewer titles, so publishers increasingly looked for authors with some celebrity or platform, making it harder for unknown writers to break into the market.
On another side of the evangelical book industry, though, it’s just part of the business. Take Christian authors, who are competing for fewer bookstore spots and Amazon rankings with the already-famous: reality stars like Chip and Joanna Gaines, the Duck Dynasty crew, and breakout Instagram influencers like Rachel Hollis.
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